Web-Based Product Marketing Information System Design at Definier Store

Definier is a product brand that is engaged in accessories. The development of this store is quite fast because in 2020 there will be many orders from outside the city/district. This is because many customers spread information about the existence of this store and the quality of the goods sold. The research supported by this paper aims to help Definier have or have an overview of a Website that will support promotion and marketing in the world of the digital era. According to this definition, a better marketing system is needed so that enthusiasts who come from outside the city can purchase goods without difficulty due to long distances. Therefore, the researcher created a web-based product marketing information system that serves to help store marketing become wider. The analytical method used is the pieces method by obtaining more specific issues in making this product marketing information system customers from outside the city. helped to make purchase transactions, where all information about the store is the address, contact of the store, and a list of goods sold along with pictures of the goods. This website is made using the windows operating system using the php web hosting platform and using the mysql database. The conclusion of this research is the implementation of a Web-Based Marketing Information System at the Definier store, which is to facilitate wider product marketing, with a modern appearance and a good user interface and easy to use by the public. This Definier store will be even better in the future and also help facilitate the marketing of the Definier store.


Introduction
Internet technology is getting used by various organizations, especially business organizations. World activities business using internet technology is an innovative way of doing activities for companies to enter the market on the internet referred to as electronic business and e-commerce Many companies use this technology to market their products.
Besides being able to reduce marketing costs, its wide reach has made the internet a marketing area for many companies [1].
Definier is a men's luxury brand,Definier sells a wide range of products from accessories to bags, clothing and footwear. Definier sells products through high-end and through social media with high quality products and first-class service.We often come across various luxury sites or what is often known as an online business. However, for those who do not have their own website or online business through social media, they are still constrained in terms of marketing which often carries out promotions. All information must be conveyed in an interesting and fast manner and can have a positive influence on potential consumers, therefore a marketing system is needed by Definier Stores to increase promotions to the wider community [2]. The product ordering system at the Definier store is currently still managed manually. In the ordering process, for example, the product ordering process is still done manually using social media such as Instagram. This certainly hampers the company's performance in obtaining fast, precise and accurate information [3]. With the Website as an automation tool, various advantages can be obtained, because apart from being able to complete orders in large quantities and repeatedly, they can also make good savings. in manpower, accuracy and time used so as to improve agency performance.
On this basis, the authors took the initiative to create an information system that can facilitate the course of an online marketing information system. The author is interested in raising the title "WEB-BASED The research method used is data collection from the trial scheduling and assessment process which will later be applied to PESSTA+ (Thesis Assessment and Final Project Plus) which can be accessed online to make it easier for students and the chair of the trial committee.
FY/Thesis trial scheduling, assessment objective and supervisor's assessment is often an obstacle for students, and chairman of the trial committee because students have to come to campus to find out the schedule for the session and the grades obtained from the committee supervisor who wants to monitor progress regarding trial preparations.
The result of this research is a strong reason to develop a system with a good and correct information system, correctly identified information must be conveyed in an attractive manner.

Analyze
The PIECES method is an analytical method as a basis for obtaining more specific issues. In analyzing a system, it will usually be carried out on several aspects including performance, information, economy, application security, efficiency and customer service. This analysis is called PIECES Analysis (Performance, Information, Economy, Control, Efficiency and Service) [4].

Job Analysis (Performance)
Performance problems that occur when the business tasks that are run do not reach the target, namely: a. Ordering is still done manually, such as through social media chats and coming directly to the Définier store. b. Définier product marketing still uses manuals such as using brochures or banners

Analysis of Information (Information)
Evaluation of the ability of information systems to produce useful information can be carried out in order to address opportunities and deal with problems that arise. The information itself is important to the end user [5]. Improving the quality of information does not have to be by increasing the amount of information, because too much information will actually cause new problems. Situations that require improvement or addition of information such as: a. Information to potential buyers about products from Définier. b. Information about ordering Définier products for admins.

Economic Analysis (Economics)
Economic analysis is closely related to economic issues and opportunities related to cost issues. The things that need to be considered are the costs needed to make brochures and banners.

A Design And Build A Web-Based ■ 4
International Journal of Cyber and IT Service Management (IJCITSM) p-ISSN: 2797-1325

Vol. 3 No. 1 April 2023 e-ISSN: 2808-554X
Control analysis is used to determine the performance of the system based on the ease and accuracy of the data processed and is very necessary to maintain the confidentiality of the data in the system [6]. a. System security is still not optimal. b. Officers who are not concerned can open and change the data.

Efficiency Analysis
Efficiency discusses how to produce a large quantity of output but with the smallest possible quantity of input. The things that need to be considered are as follows: a. It still takes a long time to process customer orders [7]. b. Not systemized so sometimes there are orders that are not processed.

Service Analysis
Some things where the quality of the system that is running is still not good, namely product orders sometimes take a long time to confirm orders.

Design Method
The design method in this study uses the SDLC (Software Development Life Cycle) Extreme Programming PHP method [8]. To provide an overview and design of the system development to be made, the author uses the UML (Unified Modeling Language) model using the Visual Paradigm application which consists of Use Case Diagrams, Activity Diagrams , Sequence Diagrams, and Class Diagrams. In this design the author also uses the PHP programming language with the Sublime Text code editor application. and the author also uses xampp as a PHP framework and a CSS framework to support the appearance and performance of the website to make it better, attractive, and dynamic. For phpmyadmin database design from xampp [9].

Findings
The product ordering system at the Definier store is currently still managed manually. In the ordering process, for example, the product ordering process is still done manually using social media such as Instagram. This certainly hampers the company's performance in obtaining fast, precise and accurate information [10]. With the Website as an automation tool, various advantages can be obtained, because apart from being able to complete orders in large quantities and repeatedly, they can also make good savings. in manpower, accuracy and time used so as to improve agency performance [11].

Problem
1. What are the obstacles that occur in the process of buying and selling Toko Définier stores?
The process of buying and selling Définier products still uses manuals via chat from social media and customers have a hard time finding what items are being sold at Définier. 2. What are the advantages and disadvantages of the e-commerce system at Toko Définier? e-commerce at the Définier store still uses manuals by placing banners or distributing brochures to the street. The scope is still very small 3. What is the design of a web commerce application that can be a new technology in providing information to consumers? Website design with a display of Définier products with a database of all orders is neater and easier to use.

Research Implementation
Alternative problem solving that can help staff work systems related to ordering and promotion is to design a new system that is more integrated so that product and ordering information systems can be better [12].

Result and Discussion
In the research that has been done, at this stage will display the results obtained from the proposed use case diagram that is suitable as a proposal in this study.

A. Procedure Difference Between Current System and Proposed System
Based on the analysis and design that has been done, there are several differences between the current system and the proposed system. Namely as follows: Tabel 2. Performance Parameter No.
The running system Proposed system 1.
Using Ms. Excel to input IT assets It's fully computerized using a local server and web-based system